Topics
Five topics, one colour each. Every post sits in exactly one of them; a topic gets its own page with its first post.
SEO and AI search
Getting a new site found: indexing, Search Console, picking keywords a young domain can win, and what to expect in the first months. Each post shows its working, so you can check the advice against your own site.
Backend and stack
Choosing and wiring up the parts of a product when you are the whole engineering team: databases, auth, hosting and payments, judged on what they cost a solo founder in money and in hours.
AI agents and tools
Working with AI agents day to day: MCP servers, coding agents, and the cost of the APIs behind them, worked out per user rather than guessed.
Growth
Finding users without a marketing team: UGC, Reddit, launches and the other channels one person can actually keep running, with the steps written out.
Money and ops
The numbers and admin behind a small software business: MRR, churn, failed payments, sales tax and the paperwork nobody warns you about.